Leadership can improve their training by allowing their trainees to learn from their mistakes.

How can I create a company that can change on a dime and be able to do it on a consistent basis and, at the same time, minimize mistakes? Here are 5 things I made sure to do that have worked well to help me achieve this.

No matter how your organization is built, if you know who is first, second, and third, and you act consistently to prove it, there’s a good chance the company will weather the storm and will rebuild on the other side.

Automation is a huge buzzword in the marketing landscape today, and with good reason. If you can minimize cost, time, etc. and maximize your output, why wouldn’t you?

I’ve composed a list of the biggest lessons I had to learn the hard way, so that maybe you won’t have to.

From last minute paper to complete an important rush job to fast turn times on outsourced work, it’s important to have partners that you can count on in a pinch, and it all starts with creating and maintaining that relationship.

I wanted to be able to help clients who had very customized needs, but also offer the flexibility and speed you couldn’t usually find with highly customized jobs. As we developed our customer base, we helped a lot of clients who checked all these boxes.

Arguably one of the greatest advantages for any business is a team that works well together. I’ve done a lot of learning to narrow down some key points of focus that can really make or break your team.

If you want your mailing campaigns to succeed, it’s important to have an offer that appeals to your audience. You see this all the time with credit cards, insurance, etc. The most successful campaigns are the ones that offer something that none of their competitors are offering

Foil stamping, adding spot colors, maybe a varnish? The best way to get on your printer’s good side is properly setting them up to make the prepress process easier. Here are the steps to properly set up your InDesign file.

Tackling your marketing strategies by making changes can seem daunting, but with our knowledge about human behavior expanding every year it is important to make informed marketing decisions that can yield strong response and large returns.

Outlook rules are a powerful organizational tool for any work environment. If you’ve ever searched for an email to no avail, scrolled through spam to get to the emails you need, or confused conversations with people, you could benefit by using Outlook rules to organize your inbox.

Most designers set up perfect bound books using InDesign’s “Facing Pages” option in the document set up. The advantage of this is getting a feel of how the pages will look when the finished product is being viewed.

If you’re trying to accomplish something a little unusual in Outlook, the standard rule options may not be able to do what you need. Before you try to create a solution tailored specifically to what you want to do, make sure there aren’t any conditions and/or actions that will accomplish what you need.

When you receive hundreds of emails a day, it’s not hard for an important email to get lost somewhere in the shuffle. By utilizing Outlook rules, however, you can prioritize your email so that you see the most important emails first.