Managing Data Internally
In one sentence: Managing data internally may be the best solution if you are handling a lot of data, have time to build necessary infrastructure and processes, and are looking for a long-term solution.
BENEFITS
Full autonomy
Infrastructure, processes, etc. developed are your intellectual property
Dedicated hours per employee
DRAWBACKS
Internal training, procedures, etc. must be developed
Greater opportunity for inefficiencies and mistakes when developing
Loss of knowledge if employees leave
Time-consuming, more work to scale
IDEAL FOR:
Large companies
Large data volume
Budget allocated to infrastructure development, maintenance, etc.
Needs are highly specific and require significant customization
An alternative to internal management is outsourcing data management services
Author: Kelsey Apperson
With thousands of hours and millions of records under their belt, Kelsey is no stranger to analytics in marketing. They manage a team of experts who have experience developing and maintaining data warehouses and marketing dashboards. Marketing automation starts with our data experts, and you won’t find anyone more capable than Kelsey and their team.
Latest Posts
