This week, Innovator of the Week goes to Shazam!
What it is: An app that identifies any audio the user hears. The company is constantly innovating, with features like Auto Shazam (a feature that users can choose that will construct a list of audio the user encounters throughout the day), integrating Shazam with tv, and even augmented reality!
Why we like it: The company demonstrated awareness of its market and the boldness of instituting features that—to some—may not seem like a good idea. This brand’s confidence in their knowledge and understanding of their audience is what sets them apart as innovator of the week.
Learn more about Shazam:
We like to give credit where credit is due. Featured photo from Yvette de Wit.